It started with a bloke and a bin.
No mission statement. Just the thing that made me stop and change what I was doing.
One lunchtime I watched a bloke my age, company badge on, dressed sharp, pick someone's leftover food out of a bin. That image hasn't left me.
He was employed. He was showing up every day. The system just wasn't giving enough back. I don't know his name. But it made me stop ignoring something I'd been ignoring for years.
Twelve years at a desk.
I spent twelve years in architecture, and I was good at it. But quietly it was costing me something I couldn't name, and I kept going anyway. The bloke at the bin made me stop.
So I built something for the people who actually keep this country running, not the top floor.
The tech the big end of town keeps for itself.
They charge eight grand for "AI search" and "chatbots", then tell tradies it's too technical. That's the lie. So we built it differently.
Built for Google AI
Every site ships with the code that gets you into Google's AI answers. 90%+ of agencies still don't.
Alice, your assistant
AI chat, voice, booking and health check modules for local service businesses.
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Every dollar FreshTech makes funds a free network for the people who keep this country running.
It's called Community. Six trades and essential workers, connected to each other, not to a corporate middleman. Free when it launches. It stays free. FreshTech pays for it. That's the deal.
This isn't for the top floor.
- It's for the sparky who misses calls under a house in Footscray.
- The nurse picking up a double because the roster's short again.
- The truckie keeping the supply chain moving while everyone sleeps.
- The chippy who built half this city and still can't get a loan.
If you've ever felt like the system was built for someone else, you're right. We're building something that isn't.
I'm Jase. This is a real operation.
One founder, a lean team, no investors, no corporate agenda. We're building this on the revenue FreshTech makes, one business at a time. You get my actual phone, and you can try Alice free before any money changes hands.
— Jase, Founder
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